Marc Newson Designs FORD 021C

FORD 021C created by Marc Newson has been introduced at Furniture Fair in Milan, Italy in April 2000. The Ford O21C performed in lime green color is a unique car, a cultural icon for anybody who appreciates daring design ideas. The Furniture Fair has been chosen for the event as it gained the reputation as a distinguished forum for those who are eager to be aware of design trends expressed in any possible way.

The idea to create such vehicle has been inspired by passion for design excellence. Marc Newson developed the design of the car that features a simple functional design combined with a blithe flair that prompts admirers not to take it too seriously. All elements of its design are at the same time comfortable, familiar and appealing for many people.

Ford’s O21C personality is really impressive with its effective forms, lively colors and finely styled details united into the interaction of design, fashion and elegant mobility.

The Ford O21C has become popular among the new generation of consumers, many of whom may be considered too young to drive a car, while being really brand literate and technologically aware, and are looking for high quality products to underline their individuality.

The project completely altered the Ford’s approach for designing new automobiles. It maintains the necessary vital connection with customers with different views and life experiences.

The Ford’s O21C design brings more fun and enjoyment back to the Tokyo Motor Show. The automobile features a three box sedan with really short overhangs. The carbon fiber exterior reflects humble shapes and clean surfaces with no superfluous details.

While created according to comparatively conventional exterior style, the Ford 021C is very spacious inside, due to its ingenious design. The interior is characterized by a flat floor which turns fluently into all vertical surfaces. The instrument panel is skillfully mounted and seats seem to "float" in the interior, giving the feeling of extra space.

Newson also took care of designing the instrument panel graphics, all the switches, the wheels and the tread on the tires. The designer paid extreme attention to detail that gives the Ford 021C a coherency rarely met in concept vehicles.